London stone wholesalers MGL Warehouse have set up a joint venture, Natural Stone Floor Ltd, with website designers Enigine to launch a web portal for sourcing stone.
The site address, wwwnaturalstonefloor.com, is the same as the site launched by MGL last year. The web pages accept that many customers choose stone primarily for its decorative features, especially for interiors, and include a facility to search for stone by colour.
MGL will move their website to the address mglwarehouse.com and will be one of the contacts on the naturalstonefloor site, although they hope not the only one.
Enigine created the site for MGL and will now be managing this development of it, hoping to attract other companies on to it with links to their sites for a fee of a year.
The new website is intended to simplify the first contact with the stone industry and in just four clicks a visitor to the site can link to the site of a supplier, mason or designer. The new site will be launched on 6 May with advertising the previous week in up-market consumer glossies and the more avant-garde design press like IDfX and Blueprint.