Caesarstone Launches New Designs

By Jim Biddulph

This summer, Caesarstone has launched a new range of countertops that put beauty and wellbeing at the forefront of design. The ICON range represents a major new direction for the brand and industry as a whole, with the introduction of these patent-pending ‘advanced fusion surfaces’ extending an already expansive portfolio.

Known for their premium craftsmanship and use of natural materials, the design team behind ICON has spent considerable time developing the range, which utilises 80% recycled content, while containing no more than 1% crystalline silica. The harmful and even potentially fatal effects of breathing in respirable crystalline silica are long established and an ongoing concern for those sourcing and working with such materials - not least fabricators and installers. In almost entirely eliminating the use of the substance, ICON offers an unparalleled peace of mind, while at the same time aiming to reduce environmental impact.

Caesarstone MD, Edward Smith, explains the brand's rationale, “This groundbreaking formulation speaks to Caesarstone's deep-rooted commitment to innovation, meeting the growing demand for safer, more environmentally conscious products. With these new ICON surfaces, we invite designers and industry partners to look deeper at the possibilities available.”

 

 

 

As has become customary, the team has also given aesthetics the same rigorous approach, drawing inspiration from the organic forms and textures just beyond their workshop window. As Mor Krisher, Head of Product Design, explains, “We decided on a concept of transparency and multi-dimensional layers for the new collection, and the next step was to find inspiration in nature's materials and their unique transparencies. After some exhilarating research, we headed back to our workshop and started creating.”

 

 

The outcome is a range that mirrors marbled veins, flowing water, and opalescent stone, which, as Mor is keen to point out, is also thanks to the teams new, “advanced fusion technology, which creates intriguing layers and flowering textures, in a calming colour palette inspired by the transparency of mists, moonlight, seafoam and precious stones.” Products such as Moonlight and Ocean Sage do just that, creating a rich visual and textural experience and a timeless beauty.

 

You can take a look at the full range at Caesarstone

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