Aiming high in interiors

In the issue of Natural Stone Specialist out this month, there is a report on the interiors market.

The growth of the middle market for granite and engineered quartz kitchen worktops in particular, but also travertine (and other stone) flooring, fireplaces, feature walls, table tops and all kinds of bits and bobs up to 2008, when the market crashed, attracted a lot of people into the sector. At its height, there were some 1,200 companies involved in the sector and as many as a quarter of them have since left it – admitedly some only temporarily.

So where now? The answer, as ever, is to follow the money. And the people who still have money they are prepared to put into smartening up their interiors are the wealthiest. Those stone companies that have managed to appeal to the wealthiest echelons of society have found exclusivity can be more important than price, which can result in a nice living for those who can offer that exclusivity.

In this month's issue of the magazine, some of those who have successfully targeted the top economic quintile talk about their work and their philosophies.

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