Last year stonemasonry company AF Jones announced it was giving its business three separate identities: heritage; masonry; interiors. It already had separate website for its heritage and masonry sections, now it has also launched a website for interiors.

The showroom had already been designed with interiors in mind, to attract the attention of those passing the firm's premises on the busy A4074 that runs between Reading and Oxford (read more about that here). A newly built workshop is opening specifically for interiors this year, which also frees up more space for architectural stonemasonry, both for new build and heritage work.

AF Jones Director Angus Jones was joined in the business last year by his daughter Megan, who becomes the sixth generation of the family in the firm. Megan has been working in marketing in fast-moving consumer goods and is now putting her skills to good use in the family business. Her influence has helped with the identification and development of the three sectors of the business.

The new Stone Interiors website covers kitchens and bathrooms, flooring, lining and natural stone staircases, all areas where AF Jones has extensive experience. It has advised on and sourced, made and installed the stone on some of the most prestigious builds and statement projects in the south of England, working with main contractors, architects, interior designers or directly for clients.

The AF Jones Stone Interiors site includes 'knowledge hub' videos, the first of which features Angus's brother Ken, who is also a Director of the business, talking about the spectacular cantilevered and post-tensioned staircases the company makes and installs. You can watch it below, as well as on the AF Jones new website and on YouTube.

There are other videos now also available in the 'knowledge hub', all lasting less than two minutes, as well as some written advice, which will be a useful tool for customers as they work through the development of their projects. The company prides itself on making the difference, as it says, between a good finish and an outstanding result.