Saint-Gobain Weber’s ‘You’re gonna love what Weber do’ loyalty rewards campaign won first place in the Best Digital Campaign category of the Construction Marketing Awards (CMA) at the end of last year.

The judges acknowledged the scheme’s success in achieving even higher than forecast levels of engagement by tilers and sales of Webber tile fixing products.

The campaign was part of the repositioning of Saint-Gobain Weber’s tile fixing products. The brief to the creative digital agency IndigoRiver was to raise the profile of Weber. Support material for distributors included point-of-sale, How-To videos, trade days, press and online advertising. There is also a ‘Love Weber’ web microsite with product information.

The reward scheme enabled tilers to redeem on-pack codes for rewards such as Virgin Experience days, hotel and spa breaks, electronic devices, sports equipment and clothing. The campaign continues and now includes an app and a social media programme on Twitter and Facebook.