Global flooring manufacturer Interface has launched noravant™, a new PVC-free resilient rubber flooring range designed to combine high performance with increased design flexibility and a reduced carbon footprint.

It extends Interface’s existing rubber portfolio, which includes noraplan and norament, and marks what the company describes as a new chapter in its long-standing development of rubber flooring systems.

noravant timber, introduces what Interface says is the industry’s first woodgrain design in rubber flooring. The move is aimed at sectors such as healthcare, where specifiers are often required to balance domestic visual cues with stringent hygiene and durability demands. By translating timber aesthetics into a resilient rubber format, the product offers a more natural interior character in waiting areas, circulation zones and patient rooms, without compromising on cleanability or long-term wear.

Available in 10 Nordic-inspired colourways, the range moves from pale ivories and sandy neutrals to deeper, grounding tones. The intention is to provide designers with a warmer, biophilic palette while retaining the performance characteristics traditionally associated with nora rubber flooring.

Technically, noravant is built around a new multi-layered construction. According to Interface, this approach is designed to deliver the durability and resilience expected of rubber flooring while enabling greater surface design variation. The range also incorporates ShieldForm™, a proprietary surface technology developed to enhance chemical and stain resistance and to support ease of maintenance in high-traffic interiors.

Anne Marie Lisko, Vice President of Global Product Category Management at Interface, said: “noravant is a major breakthrough in flooring – there’s now a PVC-free resilient product that combines superior performance with unmatched design flexibility, all while maintaining a low carbon footprint.

“Our R&D, manufacturing, product, and design teams have been working on this groundbreaking platform for quite some time, conducting extensive in-market tests to ensure it meets our quality and performance standards. Building on more than 70 years of expertise in the rubber category, noravant adds to our portfolio of hardworking rubber flooring solutions.”

The platform builds on the legacy of noracare, Interface’s rubber flooring engineered for enhanced cleaning performance and resistance in hygiene-critical environments. Launched in Europe in 2020, noracare set new benchmarks within the rubber category. Under the noravant name, the product retains the same technical performance while aligning with the broader design ambitions of the new platform.

From a sustainability perspective, noravant has been developed to support Interface’s commitment to become carbon negative by 2040, without the use of offsets. The company states that the platform has one of the lowest carbon footprints in the rubber category and includes 10% post-industrial recycled content alongside bio-based materials. It is PVC-free and holds Cradle to Cradle Certified® Silver status. Products can be recycled at Interface’s dedicated facility in Germany and will be incorporated into the company’s nora take-back programme.

Kelly Simcox, Head of Global Design at Interface, said: “With noravant, we’re bringing disruptive design thinking and expertise in innovation to the rubber category. We’ve already elevated our nora portfolio using innovative chip blends and nuanced color to generate marble and terrazzo inspired looks. noravant builds on this success and expands the creative potential of rubber even further. It’s a true design platform that empowers designers to create inspiring spaces – especially in healthcare, where high performance is essential.”

For specifiers working across healthcare, education and other demanding interiors, noravant signals a continued shift within the resilient flooring sector towards materials that combine technical robustness with a more nuanced, design-led surface language.